Not a patchwork.
No more five contractors with five Slack channels and five opinions. One person who knows how every piece connects.
Your Fractional COO
Stop being the operator. Start being the CEO. rooted in heart, built to scale
I build the marketing and operational infrastructure that lets founders, coaches, and course creators scale past the backend bottleneck. One partner, not a patchwork.
30 minutes, no pressure. Bring the mess. I've seen worse, I promise.
12+ years building the systems that keep missions running 
You know the moment
Your calendar is full. Your clients are getting real results. And it's 11pm and you're manually fixing something that should have been automated months ago.
Your content calendar is a wreck. The email sequence is half-finished. The launch plan lives in three Google Docs and your head. Everything you've built has started working against you.
You don't need another course. You don't need another contractor who needs more managing than the tasks themselves. You need a partner who understands your vision and runs it.
That's what I do.
The Integrator to your Visionary
You bring the vision. I bring the execution.
I integrate into your business, then integrate your content, email, funnels, CRM, and tech into one ecosystem that keeps running when you're with clients.
Not a task-doer.
I don't wait for a checklist. I think about your business, name what needs to happen, and build it.
Your voice stays yours.
Everything I build holds your voice. Automation amplifies how you sound. It never replaces it.
The method
The Rooted Revenue Framework™
A five-pillar operating system for founders who know what to do and don't have time to build it.
1
Strategic Foundation
Clarity on your business, audience, voice, and the next 90 days.
2
Content & Communication
A content and email ecosystem that sounds like you and shows up without you.
3
Revenue Systems
Funnels, lead magnets, and CRM that move followers to clients.
4
Operational Infrastructure
Onboarding, project management, and SOPs so nothing falls through.
5
Strategic Optimization
Real data, monthly reviews, and quarterly resets as you grow.
Results
What good infrastructure makes possible
$50K
First-ever $50K month
For a client, within 30 days of building the systems behind her launch.
13×
Return on ad spend
For a client's new digital offer: landing page, Meta prospecting ads, a webinar email sequence, and the webinar itself.
$190K
Fundraising season
For a nonprofit: a golf outing tripled from $30K to $90K in one year, plus a $100K walk/run, with no playbook left behind.
Real client results. Every business is different, and results depend on your offer, audience, and effort. Read the disclaimer.
Kind words
From the founders I partner with
Jenn is so reliable and such a huge help with my small business. She really lightens the load when it comes to social media and email marketing. Communication is always great and she's so accommodating anytime needs have changed or minor adjustments are needed. She is friendly, creative and hard-working. 10/10 recommend 😊
Kelli Slavonic Photography
Jenn did an amazing job setting up my travel page links. She helped me streamline my travel business so new clients will be able to provide their information to me in an easy format while I receive the required information needed to book my client.
Travel Agent
Jenn is incredible and so talented! If you want to elevate your online presence, she's the person to help you do it.
Brave Body Wellness
Hi, I'm Jenn
I sit beside you. not above, not beneath
Twelve-plus years in nonprofit operations taught me how to keep complex organizations running. Two layoffs taught me I was done building someone else's infrastructure.
Now I build it for founders like you, from West Michigan, usually with Jerry the dachshund reminding me it's treat time.
Read my story Free scorecard
The 20-Minute Backend Tune-Up
Score your email, client journey, content, and CEO capacity in 20 minutes, and find the one leak quietly costing you the most time and leads.
No sign-up needed. Your results show up right on the page, with a first fix that takes under an hour.
Find your one leak
- 20 yes-or-no questions across four areas
- Scores that update as you go
- Your starting point, plus a first fix
From the blog
All posts Fresh thinking for founders
Client Intake Process for Coaches and Wellness Practitioners: Build One That Works for Every Booking
Client showing up without her intake form? Send one form with every booking, even the ones you book by hand, and add a two-minute Friday check.
Read →
How to Write an SOP for Your Coaching Business (Even If You Hate Documentation)
Your "SOPs, start here" doc is still blank? Write an SOP in five steps, keep it current with a four-line header, and make it clear enough for AI.
Read → Client Onboarding Process for Coaches and Course Creators: A Four-Step Checklist
She paid, and now? Build a client onboarding process that automates the logistics and keeps the welcome personal, with an owner for every step.
Read → Let's talk
Ready to step into the CEO chair?
A discovery call is a 30-minute conversation about where your business is, what infrastructure would make the biggest difference right now, and whether we're a fit. No pressure, no pitch deck.