strategic implementation for founders who are done choosing between serving clients and scaling their business.
I’m Jenn.
I'm a Systems Architect & Operator who partners with founders, coaches, and course creators at a specific moment. The moment when everything they've built starts working against them.
You know the moment. Your calendar is full. Your clients are getting real results. But your content calendar is a wreck, your email sequences sit half-finished, and you're manually fixing things at 11pm that should have been automated months ago.
You don't need another course. You don't need another VA who needs more management than the tasks themselves. You need a partner who understands your vision and runs it. Someone who thinks about your business. Not someone who checks items off a list.
That's what I do.
How I got here
I spent over a decade in nonprofit leadership. Building campaigns. Running fundraising initiatives. Crafting messages that moved people to action. Designing systems that kept complex organizations running.
Then I got laid off. Twice.
After the second layoff, something shifted. I was done building someone else's infrastructure. I took every skill I'd built (relationship building, strategic communications, campaign creation, program management, donor cultivation) and pointed it at something I believed in completely. Partnering with founders, coaches, and course creators to build the marketing and operational infrastructure that creates real leverage in their businesses.
When my son Frank arrived in 2024, the clarity sharpened. I wasn't just building a business. I was designing a life where meaningful work and intentional living don't compete. They integrate.
That’s the same thing I build for my clients.
What I bring to the partnership
Twelve-plus years of nonprofit operations and leadership
• Advanced AI Certification (used in service of your voice, never to replace it)
Developer of the Rooted Revenue Framework and the Human First, AI Second delivery philosophy
Deep expertise in GoHighLevel, ClickUp, Asana, Dubsado, HoneyBook, Flodesk, and CRM systems
Background in donor strategy and campaign execution (translates directly to client cultivation and offer launches)
Member of the Michigan West Coast Chamber of Commerce
What strategic partnership actually looks like
Through the Rooted Revenue Framework, I build the complete marketing and operational infrastructure your business needs to scale past you.
Content ecosystems that hold your voice while showing up consistently.
Email infrastructure that nurtures leads and converts clients while you're in session.
Revenue automation (funnels, lead magnets, CRM systems) that runs 24/7.
Backend operations that keep nothing falling through the cracks.
Ongoing optimization based on real data, not guesswork.
Everything I build holds your authentic voice. That is the brand asset. Everything else gets built around it.
Why this is different from help you've hired before
Most hires fail because the founder is delegating tasks when what she actually needs is a partner who can hold strategy and execution at the same time.
I sit beside you. Not above you. Not beneath you.
I name what's happening in your business because I've seen it before, and I name the next move because I've built it before.
That is the difference. That is the whole thing.
When I’m not building infrastructure
You'll find me fountain pen journaling at a coffee shop (yes, I'm that person). Getting absorbed in a fantasy novel. Knitting something cozy while my dachshund Jerry reminds me it's treat time.
First-time homeowner in West Michigan. Self-described scrunchy mama to my son Frank. Someone who genuinely believes you can build a thriving business without sacrificing the life you're building it for.
That's not just my philosophy. It's how I run my own business. And it's what I'll build into yours.
Ready to explore what strategic partnership could look like for your business?
A discovery call is a 30-minute conversation. Where your business is. What infrastructure would create the most leverage. Whether we're a fit. No pressure.
Client Reviews
Jenn is so reliable and such a huge help with my small business. She really lightens the load when it comes to social media and email marketing. Communication is always great and she’s so accommodating anytime needs have changed or minor adjustments are needed. She is friendly, creative and hard-working.
10/10 recommend 😊
Kelli Slavonic, Kelli Slavonic PhotographyJenn did an amazing job setting up my travel page links. She helped me streamline my travel business so new clients will be able to provide their information to me in an easy format while I receive the required information needed to book my client.
— Kim Kolean, Travel AgentJenn is incredible and so talented! If you want to elevate your online presence, she’s the person to help you do it.
Janelle KloskePelvic Floor & Occupational Therapist, Sex Counselor
Brave Body Wellness