strategic implementation for coaches who are done choosing between serving clients and scaling their business.
I’m Jenn.
I’m a Marketing & Operations Strategist who partners with established wellness coaches at a pivotal growth moment—the moment when everything they’ve built starts working against them.
You know the moment. Your calendar is full. Your clients are getting transformational results. But your content calendar is a disaster, your email sequences sit half-finished, and you’re manually managing things at 11 PM that should have been automated months ago.
You don’t need another course. You don’t need another VA who requires more management than the tasks themselves. You need a strategic partner who understands your vision and executes it flawlessly—someone who thinks about your business, not just checks items off a list.
That’s what I do.
How I got here
I spent over a decade in nonprofit leadership—building campaigns, managing fundraising initiatives, crafting messages that moved people to action, and creating systems that kept complex organizations running smoothly.
Then I got laid off. Twice.
After the second layoff, something shifted. I was done building someone else’s infrastructure. I took every skill I’d developed—relationship building, strategic communications, campaign creation, program management, donor cultivation—and channeled it into something I believed in completely: partnering with wellness coaches to build the marketing and operational infrastructure that creates true leverage in their businesses.
When my son Frank arrived in 2024, the clarity sharpened even further. I wasn’t just building a business. I was designing a life where meaningful work and intentional living aren’t competing priorities—they’re integrated.
That’s the same thing I build for my clients.
What I bring to the partnership
12+ years of nonprofit operations and leadership experience
Advanced AI Certification—leveraging technology while preserving authentic voice
Developer of the Rooted Revenue Framework™
Deep expertise in GoHighLevel, ClickUp, Asana, Dubsado, HoneyBook, Flodesk, and CRM systems
Background in donor strategy and campaign execution (translates directly to client relationship building)
Proud member of the Michigan West Coast Chamber of Commerce
What strategic partnership actually looks like
Through the Rooted Revenue Framework™, I build the complete marketing and operational infrastructure your coaching business needs to scale sustainably:
Content ecosystems that maintain your authentic voice while showing up consistently across platforms
Email marketing infrastructure that nurtures leads and converts clients while you’re in session
Revenue automation—funnels, lead magnets, CRM systems—that works 24/7
Backend operations that keep everything running smoothly so nothing falls through the cracks
Ongoing strategic optimization based on real data, not guesswork
I combine 12+ years of operations leadership with an Advanced AI Certification and deep wellness industry knowledge. Everything I build preserves your authentic voice while creating the scalability your business needs.
Why this is different from hiring a VA
I’ve watched too many wellness coaches cycle through the same frustrating pattern: they hire a virtual assistant, spend more time explaining and managing than it saves, get mediocre results, and go back to doing everything themselves—more burned out than before.
The problem isn’t delegation. The problem is delegating tasks when what you actually need is a strategic implementation partner.
A VA executes your checklist. I think about your business.
An agency delivers strategy but requires you to manage them. I understand your vision intuitively and implement it without hand-holding.
A business coach tells you what to do. I do it with you—strategy and execution, together.
A course teaches you the framework. I build the framework into your business while you focus on clients.
The difference is the implementation gap. I close it.
When I’m not building marketing infrastructure
You’ll find me fountain pen journaling at a coffee shop (yes, I’m that person), getting completely absorbed in a fantasy novel, or knitting something cozy while my dachshund Jerry reminds me it’s treat time.
I’m a first-time homeowner in West Michigan, a self-described “scrunchy mama” to my son Frank, and someone who genuinely believes you can build a thriving business without sacrificing the life you’re building it for.
That’s not just my philosophy—it’s how I run my own business. And it’s what I’ll build into yours.
Ready to explore what strategic partnership could look like for your business?
Let’s have an honest conversation about where you are, where you want to go, and whether the Rooted Revenue Framework is the right fit to get you there.
Client Reviews
Jenn is so reliable and such a huge help with my small business. She really lightens the load when it comes to social media and email marketing. Communication is always great and she’s so accommodating anytime needs have changed or minor adjustments are needed. She is friendly, creative and hard-working. 10/10 recommend 😊
— Kelli Slavonic, Kelli Slavonic PhotographyJenn did an amazing job setting up my travel page links. She helped me streamline my travel business so new clients will be able to provide their information to me in an easy format while I receive the required information needed to book my client.
— Kim Kolean, Travel Agent“Every detail was thoughtfully executed. We're thrilled with the outcome.”
— Former Customer