From Content Chaos to Calendar Full: My 90-Minute Batch System
Picture this: It's 8:47 PM on a Tuesday. You're supposed to be winding down for the evening, but instead you're frantically scrolling through Canva trying to create tomorrow's Instagram post because you completely forgot (again) that you need consistent content to build your coaching business.
Sound familiar?
What if I told you that you could create an entire month of strategic, engaging content in just 90 minutes - and never have another last-minute content panic again?
This isn't some productivity fantasy. It's the exact system I developed during my nonprofit days when we had to turn around entire marketing campaigns in 48 hours, and it's what I now use with coaching clients to help them reclaim 15-20 hours per week.
Let me walk you through the content batching method that's transformed dozens of coaching businesses from reactive scrambling to strategic consistency.
Why Most Content Batching Fails (And How to Fix It)
Before we dive into the system, let's talk about why you've probably tried content batching before and given up after two weeks.
Most coaches approach batching like this: They block out four hours on a Sunday, sit down with a blank document, and try to come up with 30 brilliant posts from thin air. Two hours in, they've written three mediocre captions and feel completely drained.
The problem isn't your creativity or your time management. The problem is that you're missing the strategic framework that makes batching actually work.
Successful content batching requires three things:
A content strategy that aligns with your business goals
Systems that support consistent creation
Templates that maintain quality without starting from scratch
When I was managing million-dollar fundraising campaigns, we couldn't afford to reinvent the wheel for every piece of marketing material. We had proven frameworks, template libraries, and strategic systems that allowed us to create compelling content quickly and consistently.
Your coaching business deserves the same level of strategic efficiency.
The 90-Minute Content Batch System
Here's the exact process I use with clients to create a month's worth of strategic content in one focused session:
Pre-Batch Preparation (15 minutes, done once per quarter):
Identify your 4-5 content pillars
Create your template library
Build your idea bank from client questions
Set up your scheduling system
The 90-Minute Batch Session:
Minutes 1-15: Strategy and Planning
Review your business goals for the month
Choose content themes that support those goals
Map content to your audience's transformation journey
Select your content mix (educational, inspirational, behind-the-scenes, promotional)
Minutes 16-45: Content Creation Sprint
Use your templates to draft 20-25 posts
Focus on captions first (visuals come later)
Keep momentum going - no editing during this phase
One post per template, moving quickly through your rotation
Minutes 46-65: Visual Planning
Match existing photos to posts (from your batch photo sessions)
Identify 3-5 posts that need new visuals
Create simple graphics using your brand templates
Plan any video content for the month
Minutes 66-90: Schedule and Optimize
Load content into your scheduling tool
Add hashtags using your research lists
Schedule stories to complement posts
Set up any automated follow-up sequences
The result? Thirty days of strategic, on-brand content that moves your audience toward working with you - created in the time it used to take you to perfect three posts.
The Content Framework That Makes Batching Work
The secret to efficient batching isn't just speed - it's having proven frameworks that guide your creation process. Here are the five templates I use most frequently:
1. The Problem-Solution Post
Hook: Identify a specific problem your audience faces
Agitate: Show why this problem is costing them results
Solve: Provide actionable solution
CTA: Connect to your services or invite engagement
2. The Behind-the-Scenes Story
Share a personal or business moment
Connect it to a larger lesson or principle
Show vulnerability while maintaining authority
Invite audience to share their own experience
3. The Educational Breakdown
Teach one specific concept or strategy
Use bullet points or numbered lists
Include actionable steps they can implement
Position yourself as the expert who can help them go deeper
4. The Client Transformation
Share a client success story (with permission)
Focus on the transformation, not just tactics
Show your role in facilitating the change
Invite others who want similar results to reach out
5. The Myth-Busting Post
Address a common misconception in your industry
Provide the real truth based on your expertise
Share why this myth is harmful to their progress
Position your approach as the better alternative
With these five frameworks, you can create months of varied, engaging content without ever staring at a blank page again.
The Systems That Support Consistent Creation
Content batching isn't just about the creation session - it's about having systems that make the process sustainable long-term.
Your Content Support Systems:
Idea Bank: Keep a running list of client questions, industry trends, and personal insights. When inspiration strikes, add it to the bank. When it's batching time, you have dozens of proven topics ready to go.
Template Library: Create fill-in-the-blank templates for your most common post types. This eliminates the "blank page paralysis" and ensures consistent quality across all your content.
Visual Asset Folder: Batch your photography sessions quarterly. Create a library of brand-aligned images you can pull from during content creation. Include behind-the-scenes shots, workspace photos, and lifestyle images.
Hashtag Research Lists: Research and save hashtag combinations for your key topics. During batching, you can quickly grab relevant hashtags instead of researching each post individually.
Scheduling Calendar: Plan your content themes in advance. Maybe Mondays are educational, Wednesdays are behind-the-scenes, and Fridays are client spotlights. Having structure eliminates decision fatigue.
How This System Transforms Your Business
When coaches implement this batching system consistently, here's what happens:
Week 1: They reclaim 10-15 hours previously spent on daily content creation Week 2: Their content quality improves because they're using strategic frameworks Week 3: They start seeing increased engagement because their content is more consistent Week 4: They have bandwidth to focus on revenue-generating activities like discovery calls
Month 2: Their audience begins to see them as a reliable expert who shows up consistently Month 3: They start getting unsolicited messages from people who want to work with them
The compound effect of consistent, strategic content is powerful - but it only works if you have systems that make it sustainable.
Your 90-Minute Batch Action Plan
Ready to try this system? Here's exactly how to get started:
This Week:
Block 90 minutes on your calendar for content batching
Spend 30 minutes creating your content templates using the frameworks above
Build your idea bank with 20 client questions or industry topics
Set up your scheduling tool if you don't have one
Next Week:
Run your first 90-minute batch session
Create content for the next two weeks
Schedule everything in advance
Notice how different it feels to have content handled
Following Weeks:
Refine your system based on what worked and what didn't
Build your template library as you identify new post types
Track engagement to see which frameworks resonate most with your audience
The goal isn't perfection - it's consistency and efficiency that frees up time for the high-value work that actually grows your business.
Want to see this system in action? I walk coaching clients through this exact process, plus help them implement the scheduling systems and visual branding that makes batching even more effective.
Ready to reclaim those 20 hours you're spending on content chaos each week? Let's talk about what streamlined content systems could do for your coaching business.
What's the biggest challenge you face with content consistency right now? Share in the comments - I read every single one and often turn common challenges into helpful content!
